Making data valuable for marketing teams who need decisions, not dashboards.
Most marketing teams don't have a data problem. They have a decisions-from-data problem.
I'm Freek Kampen — an online advertising and web analytics consultant. I help marketing teams instrument what matters, then teach them to read it. Twelve years in, ex-Google, Dutch by birth, Barcelona by choice.
I grew up curious, which is a polite word for stubborn. The stubbornness is what kept me digging into measurement long after most marketers gave up on it.
I spent two years inside Google before agency life and ten years after that running advertising and analytics for brands across Europe. I learned the difference between data that looks important and data a marketing director can act on by Tuesday. Most of what I do is close that gap.
Today I run New North Digital — a small Dutch consultancy — from Barcelona, where the cortados are better and the time zone still works for clients in Amsterdam. I like to build tools that make life for data-driven marketers easier.
I work best with marketing teams who already have ambition and budget but lack measurement they can trust. If that's you, the contact form below is the right place to start.
Nine brands, all measured. A representative slice of the last three years.
- 01BYLOTTEServer-side tracking + data warehousePremium fashion2025
- 02Visma Lease a BikeServer-side trackingB2B leasing2024
- 03LebaraAd measurementTelecom2024
- 04RimowaAnalytics consultancyLuxury travel goods2023
- 05Threedium3D commerce tracking3D / AR tech2024
- 06Coco & CiciData warehouse + dashboardBedding ecommerce2025
- 07HypniaMulti-domain server-side trackingSleep products2024
- 08Beslist.nlAnalytics consultancyComparison shopping2025
- 09BuienalarmWeb and app analyticsWeather forecasting2025
Four quotes I didn't write — kept because they ring true.
I had a great experience working with New North Digital on a Business Intelligence project to develop a measurement plan for a server-side tracking implementation on Buienalarm, our weather platform (both app and web). I would definitely recommend New North Digital as a reliable and knowledgeable partner for digital analytics and measurement strategy.
We have been struggling with the problem of conversions not being assigned correctly in Google Analytics for a long time. We have been helped perfectly to solve this problem. Special thanks to Freek!
Freek helped us fantastically with our Google Analytics and tracking to gain better insight into our data. He responds quickly, thinks along and makes sure that everything runs smoothly. His help is super valuable! I would definitely recommend Freek to anyone looking for expertise in this area.
After months of frustration with a persistent tracking problem — five different agencies couldn't solve it — we contacted Freek from New North Digital. He quickly resolved what others had deemed impossible. Clear communication, in-depth expertise, and above all: results. Highly recommended for anyone with complex tracking or analytics issues.
Two quotes I didn't write — kept because they ring true.
I had a great experience working with New North Digital on a Business Intelligence project to develop a measurement plan for a server-side tracking implementation on Buienalarm, our weather platform (both app and web). I would definitely recommend New North Digital as a reliable and knowledgeable partner for digital analytics and measurement strategy.
We have been struggling with the problem of conversions not being assigned correctly in Google Analytics for a long time. We have been helped perfectly to solve this problem. Special thanks to Freek!
Tell me about your measurement. I'll tell you what I'd fix first.
Start the conversationTalk data to me.