Three tools I build for data-driven marketers.

Each one started life as a thing I needed in client work and kept rebuilding. All live, all in active use. Built and hosted under New North Digital.

• 01

  GA4 Audit Tool

  Find the things your GA4 setup gets wrong.

  Connects to your GA4 + Google Ads + Meta Pixel and runs around 50 checks across tracking, attribution, consent, and ad-platform health. Spits out a ranked findings list with the fix per issue.

  Open ↗

  ga4audit.newnorth.nl
• 02

  DataLayer Builder

  Compose ecommerce dataLayer events in minutes.

  Pick a CMS, pick the events you need, get the implementation code with a validator + CMS-specific timing patterns built in. Saves the days you'd otherwise spend reading documentation.

  Open ↗

  datalayer.newnorth.nl
• 03

  GTM Composer

  Boilerplate a full GTM + sGTM container from a client profile.

  Web + server containers with consent, attribution, server-side tags, and CMS-specific dataLayer adapters. Deploys straight into the client's GTM account when you're ready.

  Open ↗

  gtm.newnorth.nl