Three tools that do the tedious part for you.
Auditing a GA4 property, writing an ecommerce dataLayer, standing up a GTM and server container: each of those is days of work done mostly from memory. I got tired of redoing them, so I built them. All three are live, and you can use them. Hosted under New North Digital.
- 01
GA4 Audit Tool
Find the things your GA4 setup gets wrong.
Connects to your GA4 + Google Ads + Meta Pixel and runs around 50 checks across tracking, attribution, consent, and ad-platform health. Spits out a ranked findings list with the fix per issue.
Open ↗ga4audit.newnorth.nl - 02
DataLayer Builder
Compose ecommerce dataLayer events in minutes.
Pick a CMS, pick the events you need, get the implementation code with a validator + CMS-specific timing patterns built in. Saves the days you'd otherwise spend reading documentation.
Open ↗datalayer.newnorth.nl - 03
GTM Composer
Boilerplate a full GTM + sGTM container from a client profile.
Web + server containers with consent, attribution, server-side tags, and CMS-specific dataLayer adapters. Deploys straight into the client's GTM account when you're ready.
Open ↗gtm.newnorth.nl
Or skip the tooling and have it done.
The tools cover the mechanical part. The judgement calls, which findings actually matter and what to change first, are the work I do with clients.
