Learn to run your own tracking.
For teams that would rather own their measurement than outsource it. Sessions are recorded, you get the notes and the action list afterwards, and we work in your own accounts on your own problems. The intro call is free.
Recorded, always
Every session is screen recorded. You rewatch the fix at your own pace instead of trying to write down a GTM configuration while I talk.
Notes and an action list
You get written notes and a concrete list of what to change afterwards. Not a transcript. The things to do, in order.
Your accounts, your problems
I coach in your own container, your own GA4 property, your own ad accounts. Never a demo container with tidy example data.
Slack in between
On a track, you get a shared channel. Most questions do not need a meeting, they need an answer within the hour.
- 01
Intro call
Free30 minutesYou tell me what is going wrong, I tell you what I think it is and whether coaching is the right way to fix it. If it is not, I will say so.
Ask for an intro callWhat you get- 30-minute call
- A first read on your setup
- A straight answer on fit
- No follow-up sequence
- 02
Coaching session
Most booked€ 27560 minutesOne problem, one hour, screen shared. We work in your own container and your own accounts, so what you learn is immediately about your setup.
Ask about a sessionWhat you get- 60-minute session
- Screen recording to rewatch
- Written notes and action list
- One follow-up question by email
- 03
Coaching track
€ 995per monthFor teams taking their tracking in-house. Four sessions a month and a shared Slack channel, so you are not stuck between calls when a tag breaks on a Friday.
Ask about a trackWhat you get- Four 60-minute sessions a month
- All recordings and notes
- Shared Slack channel
- Priority on audits and setups
- 04
Team training
from € 1,750a full dayA day with your team, remote or on site, built around the accounts you actually work in. Everyone leaves able to debug the setup they own.
Discuss team trainingWhat you get- Prep call to collect topics
- Full day, your own accounts
- Recordings and notes for everyone
- Slack channel for 30 days after
Prices excl. VAT
Server-side tagging
sGTM on Stape or your own GCP, event deduplication, Meta CAPI, first-party cookies that survive Safari.
Shopify tracking
Custom pixels, checkout extensibility, theme migrations, and why your purchase count still does not match the backend.
Consent Mode v2
CMP configuration, consent signals through GTM, what the AVG actually requires, and what modelling does and does not recover.
GA4 and events
Property configuration, the ecommerce dataLayer, custom dimensions, and reading attribution without fooling yourself.
Offline conversions
Sending margin, POAS and CRM stages back into Google Ads and Meta so bidding optimises for what you earn.
Debugging
How I actually find things: Tag Assistant, the network tab, BigQuery exports, and reconciling three platforms that disagree.
Who it is for
- Marketing teams running GA4 and GTM in-house
- Agencies adding tracking as a service line
- PPC specialists who want attribution they trust
- Founders who want to understand their own stack
What you walk away able to do
- Ship a dataLayer spec your developer can build from
- Debug a broken tag without opening a ticket
- Stand up server-side tagging and know why each part is there
- Tell the difference between a tracking gap and a real drop
“Freek helped us fantastically with our Google Analytics and tracking to gain better insight into our data. He responds quickly, thinks along and makes sure that everything runs smoothly. His help is super valuable! I would definitely recommend Freek to anyone looking for expertise in this area.”
Laura BöeklingOogfonds“After months of frustration with a persistent tracking problem — five different agencies couldn't solve it — we contacted Freek from New North Digital. He quickly resolved what others had deemed impossible. Clear communication, in-depth expertise, and above all: results. Highly recommended for anyone with complex tracking or analytics issues.”
Aydin GucHorecagemak
What can we cover?
Anything in the measurement layer: GA4, GTM web and server, consent, the dataLayer, ad platform conversions, warehousing. If you bring something I am not the right person for, I will tell you in the intro call rather than take the booking.
Do I need to prepare anything?
Send me the problem and admin access beforehand if you can. That way we spend the hour fixing rather than screen sharing our way to where the problem lives.
How is this different from you doing the setup?
In coaching you keep the keys and do the work, I sit next to you. It is cheaper and you end up able to maintain it. If you would rather I just build it, that is the implementation service instead.
Can I book recurring sessions?
That is the coaching track: four sessions a month plus Slack. Most teams start with a single session and move to a track once they see how much they want to get through.
Is the intro call really free?
Yes, 30 minutes, no commitment and no follow-up sequence. It is as much me working out whether I can help as you working out whether you want me to.
Do you work with agencies?
Often. Recurring sessions for the whole team, a shared Slack channel, and hands-on help on live client accounts. That is usually a track or a training day rather than single sessions.
Start with the free half hour.
Thirty minutes, no commitment. Bring the thing that is bothering you most and we will work out whether coaching fixes it.
