What these guides are, and who they are for

Most tracking writing is either vendor documentation or a rewrite of vendor documentation. Neither helps at the point where it actually hurts: your purchase count is wrong, three platforms disagree, and someone is about to make a budget decision on top of that.

These guides come from client work. Each one takes a problem I have had to fix more than once, explains why it happens rather than just what to click, and tells you what to change. If one saves you half a day of debugging, it did its job.

They are free and there is no signup wall. Read them, fix your setup, and never speak to me. That is a perfectly good outcome.

If you would rather not do it yourself, that is what the coaching is for, and the intro call costs nothing.